Legal

Privacy Policy

Last Updated: November 9, 2026

Ballad Tree ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our software platform and website at balladtree.com. By using our service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

When you create an account or use our service, we may collect:

  • Full name and work email address
  • Employer ID (provided by your employer or HR team)
  • Mobile phone number (if you opt in to SMS notifications)
  • Financial account information you choose to connect (e.g., bank accounts, credit cards)
  • Financial goals, spending categories, and preferences you set within the platform
  • SMS opt-in consent preferences
  • Usage data and device information (browser type, IP address, pages visited)

2. SMS Messaging

Ballad Tree's SMS program sends automated, system-triggered notifications to users who opt in. Messages are generated by the Ballad Tree software in response to account activity and settings the user controls. Messages are not personalized financial advice. The following terms apply to our SMS program:

Program Description

Ballad Tree sends two types of SMS messages:

  • Transactional Account Notifications: Account verification / one-time passcodes, login and security alerts, goal milestone reached notifications, scheduled reminders you turn on (e.g. weekly summary ready to view), and account and service updates.
  • Promotional Marketing Messages: Special offers, product updates, and exclusive content related to Ballad Tree software features and updates.

Opt-In

You may opt in to receive SMS messages during the employee onboarding process by checking the applicable consent boxes. Opting in is entirely optional and is not required to use Ballad Tree's financial wellness platform. Consent is not a condition of purchasing any products or services.

Message Frequency

Message frequency varies based on your financial activity, goals, and account settings. You may receive up to several messages per week depending on your preferences and financial events.

Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent. To re-enroll, reply START.

Help

Reply HELP to any message for assistance, or contact us at support@balladtree.com.

Rates

Message and data rates may apply. Check with your mobile carrier for details.

No Mobile Data Sharing

No mobile information will be shared with or sold to third parties for marketing or promotional purposes. Your mobile number is used solely to deliver the SMS messages you have opted into through Ballad Tree.

3. How We Use Your Information

  • To create and manage your Ballad Tree account
  • To connect your account to your employer's financial wellness program
  • To send SMS messages you have opted into (account notifications or promotional messages)
  • To track your financial goals and progress
  • To provide aggregate, anonymized wellness metrics to your employer (never individual financial data)
  • To maintain and improve the Service
  • To comply with legal obligations

4. How We Share Information

We share information only with service providers that help us operate the Service (e.g., hosting, SMS delivery, and secure account-linking providers), under confidentiality obligations; when required by law; or with your consent. We do not sell personal information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

5. Employer Data Sharing

Ballad Tree is designed with employee privacy at its core. Your employer will never see your individual financial data, account balances, or spending details.

Employers receive only aggregate, anonymized wellness metrics — such as overall program engagement rates, average financial wellness scores across the workforce, and goal completion trends. These metrics cannot be traced back to any individual employee.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and associated data
  • Opt out of SMS communications at any time by replying STOP
  • Disconnect financial accounts you have connected to the platform

To exercise any of these rights, contact us at support@balladtree.com.

8. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Ballad Tree

3301 Lancaster Pike Ste 1A PMB 1014, Wilmington, DE 19805

Phone: (302) 208-2561

Email: support@balladtree.com

Website: balladtree.com